We Got Tired of Buying a New Snow Brush Every Year

The Problem We Solved

“Why does every snow brush bend, break, or fall apart by February?”

That was the question that started everything. Turns out, it's because nobody was actually engineering them. They were just cheap plastic, sold cheap, replaced cheap. We decided to do it differently:

• 1.
  Build it with aluminum, not plastic

  Costs more. Lasts years. No more “pole sag” when you push.

• 2.
  Design for real hands in real cold

  Thermal foam grips that actually insulate. Performance tested.

• 3.
  Match the tool to the vehicle

  A Civic owner needs different reach than an F-150 owner. We make both.